Green Lion

Small retailers suffer the consequences of an inefficient supply chain with a large number of intermediaries that make the final products more expensive, with the added bonus that this chain is not digitised and lacks transparency. 

Traders, the vast majority of whom are poor women, go to the nearby local market to buy the products they are going to sell. The time they spend on this task means closing the shop for a few hours, which has an impact on sales. In addition, unstable supply increases the risk of stock-outs and the inability to meet customer demand.  

Another problem identified by Green Lion is the lack of training of the population, which hinders the professional development of young Ghanaians.

Green Lion has created an e-commerce and distribution network for retailers that contributes to the professionalisation of their businesses, helping traders to obtain quality products at lower prices and to manage their business more efficiently through increased knowledge of their sales and stocks. 

It does this by making a wide variety of products available to Ghana’s small informal businesses, ensuring consistency of supply, and by providing the tools and training to facilitate the day-to-day running and control of these businesses’ operations.

Finally, it facilitates access to services that were previously unavailable, such as micro-loans or insurance services.